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A 15-second high-impact vertical video (9:16 aspect ratio) with dynamic cinematography. Opening shot: A top-down aerial view of a clean, wooden kitchen table in a British home. A single, ordinary roll of white dry toilet paper sits lonely in the center. The scene is silent for a beat. Suddenly, in a burst of motion, individual packs of Melluxe wet wipes (24 in total) cascade down from the top of the frame like a waterfall or a generous rain. They quickly pile up, completely burying the single dry roll under a towering, impressive mountain of product. The sheer volume is visually shocking and satisfying. The camera then smoothly swoops down and zooms in fluidly to a close-up on the price label on the topmost pack, which reads clearly: “£18.99 | 40 WIPES”. A mother in her early 40s, with a relatable and surprised expression, steps into the frame from the side. She gently scoops up a handful of the Melluxe packs in her arms, looks directly at the camera, and breaks into a genuine, delighted smile. Dynamic, bold text animates onto the screen next to her: “£18.99” (pops up largely) “Buys More Than Softness.” (fades in underneath) “It Buys Peace of Mind.” (fades in last, emphasis on “Peace of Mind”). The final frame cuts to a clear, prominent TikTok Shop shopping cart icon over a clean background, with a subtle pulse animation to draw the eye. Key Elements & Voiceover: Visual Flow: Simple, sparse setup → Dramatic, overwhelming product reveal (quantity as hero) → Smooth focus on key price/quantity info → Relatable human reaction (surprise & delight) → Benefit-focused dynamic text → Clear e-commerce call-to-action. Voiceover (UK English, confident and engaging female voice, pace matches visuals): (During the cascade): “Imagine this…” (As the mountain forms): “…instead of this.” (On the price close-up): “For just eighteen ninety-nine, you get twenty-four packs of Melluxe comfort.” (As text appears, concluding): “That’s softness, and peace of mind, for your whole family. Tap to shop now.” Core Message Path: Dramatic visual对比 of value → Clear price & quantity proposition → Translation into emotional benefit (安心/Peace of Mind) → Direct purchase prompt. . Voiceover: ""