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FORMAT: 9:16 vertical | Length: 15s hard cut | Archetype: Raw Brazilian UGC Confession SETTING: Humble kitchen, flickering fluorescent light. An empty sugar pot on a wooden table. CAMERA: Handheld selfie, shaky. Constant micro-shakes from her crying. CHARACTER: Parda Brazilian mother, messy bun, eyes bloodshot from crying. Sweaty and exhausted. PRODUCT IN FRAME: NO PRODUCT IN FRAME. (Holding a crying baby). SEGMENT A DELIVERY (0-10s): Line 1 - Looking into the lens with pure despair: "Eu tive que dar água com açúcar pro meu filho porque o leite acabou e eu não tenho um real." Line 2 - Sobs loudly: "Dói na alma ver ele sugando a mamadeira e saber que não é o que ele precisa." TRANSITION (at 10s): She wipes her nose with her arm and sighs heavily (duration 1s). SEGMENT C DELIVERY (10-15s): Line 1 - Pleading directly to the lens: "Por favor, não me ignora. Me segue e comenta pra me ajudar. Deus abençoe."

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FORMAT: 9:16 vertical | Length: 15s hard cut | Archetype: Raw Brazilian UGC Confession SETTING: Humble kitchen, flick...

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