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{ "video": { "duration_seconds": 10, "aspect_ratio": "9:16", "style": "British documentary realism, understated and authentic, natural overcast daylight, imperfect framing, soft grain, handheld camera feel, real working environments, calm and grounded tone", "shots": [ { "time": "0-2.5s", "scene": "A real British workspace. A wall or desk with scattered brand materials: printed logo sheets, colour swatches, notes. Nothing perfectly aligned. Overcast daylight through a window.", "camera": "Slow handheld pan across the materials, slightly imperfect.", "environment_motion": "Paper edges lifting slightly from airflow.", "voiceover": "Branding isn’t about looking flashy." }, { "time": "2.5-5s", "scene": "Close-up of hands arranging brand elements into a simpler, cleaner layout. Fewer pieces, more space. Calm, intentional movement.", "camera": "Observational close-up, handheld, shallow depth of field.", "environment_motion": "Natural light shifting across the desk.", "voiceover": "It’s about being understood." }, { "time": "5-7.5s", "scene": "Laptop screen showing a simple brand layout or homepage. Clean typography. No animations. Just clarity. The room feels quiet and focused.", "camera": "Static or very subtle handheld push-in.", "environment_motion": "Soft reflection of window light on the screen.", "voiceover": "Clear. Consistent. Intentional." }, { "time": "7.5-10s", "scene": "Exterior shot of a modest British high street or small business frontage. Signage visible but understated. Overcast sky. People passing naturally.", "camera": "Handheld street-level shot, slight natural shake.", "environment_motion": "People walking past, light traffic, wind in trees.", "voiceover": "That’s what builds trust." } ], "audio": { "music": "very subtle ambient or piano-based score, documentary-style, minimal and restrained", "mixing": "voiceover clear and present, music very low, natural room tone and street ambience audible" }, "color_grading": "muted British colour palette, soft contrast, cool shadows, light film grain", "notes": "Feels honest and human. Branding as clarity, not decoration. Avoid polish, avoid hype." } }

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{ "video": { "duration_seconds": 10, "aspect_ratio": "9:16", "style": "British documentary realism, understated and a...

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